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L’Oréal Groupe and Miu Miu Sign Exclusive License Agreement

Prada brand Miu Miu to release its first fragrances under L’Oréal Luxe.

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By: Rachel Klemovitch

Assistant Editor

L’Oréal Groupe and Prada have signed a long-term license agreement to create luxury beauty products for the Miu Miu brand. Miu Miu and L’Oréal are expected to launch their first fragrances in 2025 under the L’Oréal umbrella.

Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category.”

L’Oréal has held the license for Prada fragrances since 2021—but Coty has held the Miu Miu license since the brand’s first-ever fragrance debuted in 2015. Its second fragrance launched in 2019, Miu Miu Twist—with Elle Fanning as its “face.” 

L’Oréal Luxe president Cyril Chapuy said, “Over the past years, we have successfully established a very strong partnership with Prada teams… With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.”

L’Oréal Group launched Prada Paradoxe and Luna Rossa Ocean fragrances, as well as a skincare and makeup line. The Prada Candy campaign debuted in 2021 featuring a virtual ‘muse.’ 

More About Miu Miu

Established in 1993, Miu Miu follows the independent spirit of its founder Miuccia Prada. The brand creates luxury and experimental fashion.

This partnership marks “a new era of interpretation of the beauty aspect for Miu Miu,”  L’Oréal stated.  

Related News

L’Oréal Groupe recently appointed a new Chief Corporate Responsibility Officer. 
 

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